Template:
99% of {Things} I see don't do {this}:
- {Thing1}
- {Thing2}
- {Thing3}
Too much {BadThing}.
Not enough {GoodThing}.
Sample:
99% of landing pages I see don't clearly tell me:
- Who you help
- What you help them do
- How you help them do it
Too much clever.
Not enough clarity.
