Template:
Bad {way}:
- {Example}
- {Example}
- {Example}
Good {way}:
- {OppositeExample}
- {OppositeExample}
- {OppositeExample}
Sample:
Bad copywriting:
Here's my product
Here's what it does
Here's what's so good about it
Good copywriting:
Here's your problem
Here's the benefit of solving it
Here's why what you've tried has failed
And by the way here's a product that will help you
solve it
